Founded by Noa Ries a personal trainer, marathon runner, triathlete and rather fitness-obsessed mother, Vie Active was inspired by a personal journey. In 2008, Noa’s biggest inspiration, her father, died doing something active that he loved (cycling). Exercise became her therapy and she realised the power of health and fitness for sanity, not vanity.
Envisioned to empower women to live an active life, without having to choose between being stylish or fit, Vie Active marries high-performance, technical fabrics with wear-anywhere, fashionable designs. And to keep it always personal…every piece of Vie Active clothing is created with passion and includes this quote from her dad, embossed into the lining. “The body only does what the mind tells it too.”